OUTREACH MARKETINGSuccessfully implementing the 4 Laws of Effective Outreach in Your Church |
Co-ordinated by:
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The
Four Laws of Effective Outreach
Scott Evans,
President
Outreach, Inc.
www.outreach.com
In this workshop, the president of Outreach,
Inc. will provide a fast-paced, information-packed overview of The Four
Laws of Effective Outreach and how these biblical principles can expand
your church's outreach effectiveness.
You will learn:
- How to create an outreach identity in your church
- How to attract visitors to your church
- How to connect attenders to your church
- How to equip your members to be effective inviters
THURSDAY 2PM
How
to Develop and Maximize Your Outreach Identity
Paul Mathewson
National Trainer
Outreach, Inc.
www.outreachtraining.com
Using Law 1 of the 4 Laws of Effective
Outreach as a foundation, this session will provide participants with
new insights and innovative approaches to developing a strong outreach
identity in your community and then know how best to use it to reach
out to potential new visitors. See examples of church branding and learn
new insights into creating your identity.
You will learn:
- How to identify your unique brand
- How to maximize the outreach potential of your programs, resources & people
- How to clarify your mission and vision
THURSDAY 4PM
How
to Attract Visitors Through Direct Mail
Steve Lacy
National Trainer
Outreach, Inc.
www.outreachtraining.com
The second Law of Effective Outreach is
best implemented when you have a sound understanding of both your target
audience and the principles of attraction. Learn tips and techniques
on how to maximize your outreach effectiveness through direct mail campaigns
and see examples of direct mail tools to help your next outreach effort
succeed.
You will learn:
- The top 8 reasons why direct mail works
- To understand your target audience
- How to maximize outreach opportunities through strategic timing
FRIDAY 8AM
How
to Connect Newcomers to Your Church
Chad McCallum
National Trainer
Outreach, Inc.
www.outreachtraining.com
Building intentional systems and opportunities
for newcomers to connect to the life of your church is the third Law
of Effective Outreach. Discover how to put YOUR visitor experience to
the test and how to use outreach tools to maximize connection systems.
You will learn:
- The five stages of connection
- How to evaluate and maximize the first time visitor experience
- How to provide multiple opportunities for connection
FRIDAY 4PM
How
to Mobilize Your Members to Be Inviters
Dave Moore
National Trainer
Outreach, Inc.
www.outreachtraining.com
Your people are your most powerful outreach
tool. In this workshop, learn about available products and tools that
support your efforts to equip your members to be inviters—the
fourth law of effective outreach.
You will learn:
- How to build a value and culture of invitation
- How to implement the 3-step plan of Invitation
- Five methods to equip your members
to be better inviters
SATURDAY 8:30 AM
